by Sarah Forster
-8 November 2025
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Why the UK is prioritising holidays again – and what you need to know.
After a few uncertain years, it’s official – Brits’ love affair with holidays is stronger than ever.
That’s according to ABTA’s Holiday Habits 2025–26 report, which found we’re travelling more, spending more, and putting holidays firmly back at the top of our priority list.
Despite global challenges, rising prices, and the cost of living, the message from UK travellers is clear: getting away matters.
We’re Travelling More Than Ever
ABTA’s latest research shows that 87% of people took a holiday in the last 12 months – that’s the highest number since before the Covid-19 pandemic.
Families, couples, and even solo travellers are all embracing the chance to make new memories, unwind, and discover the world again. It’s proof that, for many of us, time away is a necessity, rather than a luxury.
Holidays Make Us Happier and Healthier
The report also found that 65% of people say holidays are the most important time of the year, and 80% believe they’re vital for mental health. Whether it’s a beach break in Spain or a family adventure further afield, holidays help us reset, reconnect, and recharge.
In other words, a break isn’t just about where you go, but how it makes you feel.
Travel Tops the Spending List
Even with the cost of living on everyone’s mind, most people are finding ways to keep their holidays on the calendar. Only 28% said they’d cut back on travel, with many choosing to spend less elsewhere (e.g. on dining out, new clothes, or gadgets), so they can still take that all-important break.
Exploring with Confidence
Another positive finding from the report is that the majority of travellers feel confident about heading overseas again, with Europe remaining the top choice for UK holidaymakers. From beach escapes to city breaks and cruises, people are rediscovering their favourite destinations – and trying new ones too.
That growing confidence shows how travel has bounced back, and why it’s worth protecting.
Peace of Mind Makes Every Holiday Better
After spending time, effort, and money planning the perfect break, it’s important to make sure it’s protected. While most people know Travel Insurance is important, the ABTA report revealed that only just over half see it as essential.
Travel Insurance gives you peace of mind to relax and enjoy your time away, knowing you’re covered for the unexpected, like medical emergencies, lost luggage or cancellation.
Because even when things don’t go to plan, the right cover means your holiday doesn’t have to end in stress.
Travel Is About Confidence – and Protection Is Part of That
Holidays bring people together, create lasting memories, and remind us to enjoy life’s special moments.
As travel continues to be a top priority, don’t forget the simple step that keeps your adventures protected – Travel Insurance. It’s not just paperwork; it’s part of travelling with confidence.
Ready for your next getaway? Get a quote today and travel with peace of mind — wherever your plans take you.
Travel Insurance for your next trip
No matter where your next holiday takes you, Just Travel Cover have you covered. With no age limit on our policies which cover hundreds of pre-existing medical conditions including heart conditions, diabetes and cancer we can have you protected in just a few simple steps.
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