Dale Robinson

Dale Robinson is Marketing Director, Board member and Consumer Duty Champion at Just Travel Cover. He has 18 years’ professional marketing experience and almost a decade of experience working within the travel insurance industry.

Dale combines senior commercial responsibility with hands-on involvement in travel insurance products, customer needs, distribution and communications. His work spans product and proposition development, customer journeys, insurer and travel-industry relationships, marketing and performance analysis, giving him direct insight into how people research and buy travel insurance and how their needs are changing.

Travel Insurance Experience

Dale joined Just Travel Cover in 2017 as Marketing Manager and progressed through senior marketing roles, including Head of Marketing.

In January 2023, he began a two-year Path to Director programme, working closely with the Managing Director and senior leadership team to develop broader experience across the commercial, operational, insurance, regulatory and compliance aspects of the business.

Following completion of the programme and FCA approval, Dale became an SMF3 Executive Director under the Senior Managers and Certification Regime (SM&CR) and joined the Board.
Despite his wider Board responsibilities, Dale remains actively involved in the development of Just Travel Cover’s products, customer journeys, marketing and partnerships. He works closely with insurers and insurance partners, sharing customer insight and considering product performance, claims experience, underwriting considerations, market developments and changing customer needs.

This has given Dale experience of the wider travel insurance lifecycle beyond the point of sale and of how products and propositions can evolve in response to customer needs.
He has contributed to the development of travel insurance propositions including Boost: Cancellation, developed in response to the increasing value of holidays and the potential gap between the cost of a trip and the cancellation cover available within a core travel insurance policy.

Dale also played a leading role in developing Smart Luggage, a parametric insurance proposition providing additional protection when checked luggage is delayed or lost. He was subsequently invited to speak at The Health & Insurance Summit alongside Blink Parametric, presenting the proposition as a case study in insurance innovation and customer experience.
Alongside his work with insurers, Dale works with leading UK cruise specialists and other travel businesses, giving him insight into changing travel patterns, holiday values and the insurance requirements of different customer groups. He also regularly analyses customer, sales and behavioural data to understand how people research and purchase travel insurance and to inform product, customer journey and distribution decisions.

Content Role at Just Travel Cover

Dale writes, contributes to and reviews Just Travel Cover content relating to travel insurance products and propositions, customer needs and behaviour, travel trends, customer communications and the travel insurance buying journey.

His role combines his experience of the travel insurance market with customer, marketing, data and commercial insight to help ensure content is relevant, understandable and genuinely useful to travellers.

Travel insurance can involve complex medical, underwriting, regulatory and claims considerations. Where content requires specialist technical expertise, Just Travel Cover involves colleagues or external subject-matter experts with the appropriate experience rather than relying on a single reviewer.

Dale has provided commentary on topics such as;

•  Travel disruptions – Travel Weekly
• Charges to tourists – Birmingham Live

Personal Travel Experience

Dale’s connection with travel predates his insurance career. He studied Spanish and Marketing, including living in Spain for a year, before spending five years working in tourism. He has travelled extensively throughout Europe as well as to the USA and Caribbean.

His travel tip is to arrange travel insurance when booking a holiday rather than waiting until shortly before departure. Cancellation cover can provide protection before the trip begins, subject to the policy’s terms and conditions.