Emma Simpson
Marketing & Development Manager
Customer communications, journeys and travel marketing
Emma Simpson is Marketing & Development Manager at Just Travel Cover, specialising in customer communications, customer journeys, marketing and partnership development.
With 10 years’ professional marketing experience, a Master’s degree in Digital Marketing and Data Analytics and a Bachelor’s degree in Travel and Tourism, Emma combines marketing and data expertise with an understanding of the wider travel sector.
Travel Insurance Experience
Emma has 10 years’ marketing experience, with particular expertise in communicating products and services clearly, developing customer relationships and considering how information and communications influence the customer experience.
Since joining Just Travel Cover in 2026, she has applied that experience specifically within travel insurance, developing her knowledge of the industry, its customers and the considerations involved in communicating insurance products clearly and appropriately.
Emma’s work focuses on how customers experience Just Travel Cover throughout their journey – from communications and content through to ongoing customer relationships and partnership activity. A key part of her role is considering how information is presented at different stages of the customer journey and helping make travel insurance communications clear, relevant and accessible to the people using them.
Her background in Travel and Tourism also provides broader context for understanding travellers and the travel industry, while her postgraduate study in Digital Marketing and Data Analytics supports a data-led approach to customer communications and marketing.
Areas of Expertise
- Travel insurance customer communications
- Customer journeys and customer experience
- Marketing strategy and communications
- Customer-focused content
- Digital marketing and data
- Partnership development
Experience & Qualifications
Emma has 10 years’ professional marketing experience and has worked directly within travel insurance since joining Just Travel Cover in 2026.
- Master’s degree in Digital Marketing and Data Analytics
- Bachelor’s degree in Travel and Tourism
- 10 years’ professional marketing experience
- Ongoing development of travel insurance product and industry knowledge
Content Role at Just Travel Cover
Emma writes and contributes to Just Travel Cover content, particularly where her expertise in customer communications, customer journeys, marketing and travel can help make information clearer, more accessible and more useful.
Her experience is particularly relevant to customer-facing communications, the travel insurance buying journey, general travel and consumer content, and content designed to help customers understand information and make informed decisions.
Technical travel insurance content is reviewed or developed with colleagues who have the appropriate product, customer, regulatory or specialist expertise.
Personal Travel Experience
Emma’s travel interests range from California and the West Coast of the USA to Disney trips and relaxing all-inclusive holidays.
Her advice is to plan ahead for the experiences you really don’t want to miss while leaving some room for spontaneity – and to get important arrangements such as travel insurance sorted before travelling.
What Emma particularly enjoys about her role is helping make travel insurance easier to understand and ensuring customers have access to clear, useful information when making decisions about their cover.